Remember that cringe-worthy moment during the 2014 NBA Draft when Nikola Jokić's big moment was interrupted by a Taco Bell commercial? Well, the internet never forgot, and neither did Jokić. Fast forward to 2026, and the two have finally buried the hatchet in a surprisingly hilarious way. But here's where it gets controversial: Jokić, who famously swore off ever trying a Quesarito because of that very ad, has now been spotted chowing down on one in a brand-new Taco Bell partnership video. Yes, you read that right! The same player who wore a shirt declaring "still won't try it" is now the face of the very product he once shunned.
This unexpected turn of events started brewing in December 2025 when Taco Bell launched a campaign directly addressing Jokić, pleading with him to give the Quesarito a chance. They even called it a "friendly apology," acknowledging the awkwardness of their draft-day blunder. The Nuggets got in on the fun too, handing out Quesarito-themed shirts to fans, with Jokić himself sporting one that humorously reiterated his stance.
But something changed. Was it the relentless online trolling? The power of a well-crafted apology? Or perhaps the allure of a lucrative endorsement deal? Whatever the reason, Jokić has seemingly had a change of heart, or maybe just a change of appetite.
This whole saga raises some interesting questions. Does this mark a new era of brand-athlete relationships, where past grievances can be turned into marketing gold? Or is this just a clever PR stunt that will ultimately fizzle out? And let's be honest, who among us hasn't had a change of heart about a food they once swore off?
One thing's for sure: Jokić's on-court performance remains unwavering. Averaging a staggering 29.6 points, leading the league in both rebounds (12.2) and assists (11) per game, he's a force to be reckoned with. Fresh off a 2023 championship win and Finals MVP title, Jokić is poised to lead the Nuggets on another deep playoff run next spring.
So, what do you think? Is Jokić's Quesarito turnaround a brilliant marketing move or a sell-out? Let us know in the comments below!
